We had the napkin with the notes from the galla dinner at ATypI in Leipzig 2000, Henrik Birkvig and I on the flight back to Copenhagen, and we knew that we, together with Kim Pedersen, were about to organize ATypI in Copenhagen the year after.
And already then we sketched the cliches for identity of the conference: Red-white, old-new – the font by Engelhardt that is used for street signs in Gentofte and an animated logo.
The title of the conference: ‘Looking at the future in the rear-view mirror’ came later, but it was almost in the cards from the flight back home.