In 2011 the use of QR code seemed to explode. It was a magic spell, a funnel to more visitors to the web site - Accio Visitors. Or was it just that cool that the lemmings started to move again.

In 2011 the use of QR code seemed to explode. It was a magic spell, a funnel to more visitors to the web site - Accio Visitors. Or was it just that cool that the lemmings started to move again.
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QR DRESS CODE?
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1. The web site becomes anonymous

There’s no learning bonus from the QR code link. I may come to wil.dk, but I don’t have the url as a reference. I haven’t really noticed which website url, and may not be able to refind the web site later.
SET UP THE SERVER TO RECOGNIZE a SIMPLE URL syntaxes – for instance as pseudonym to the actual web page. WIL.DK/QRCODE REFERS TO THIS PAGE and is easy to remember. The QR code to the left points to this page as well, but has nothing for future reference.
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2. The url is secret

I’m increasingly not aware of which url, I’m visiting, sometimes there’s even an intermediate url before the final web site. Mostly this work nice and seamless, but the risk of fishing (or future scams) is obvious the more I accustomed get to just follow covered links. (➜ It looks like a mail from the agricultural association).
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3. Landing page not for mobile

The mobile is for obvious reasons the far most used access to the QR codes. Yet, still many landing pages are not built for mobiles, some even using Flash. Often said to be for economical reasons – it’s a frivolous use of QR codes.

3. Landing page not for mobile

The mobile is for obvious reasons the far most used access to the QR codes. Yet, still many landing pages are not built for mobiles, some even using Flash. Often said to be for economical reasons – it’s a frivolous use of QR codes.

3. Landing page not for mobile

The mobile is for obvious reasons the far most used access to the QR codes. Yet, still many landing pages are not built for mobiles, some even using Flash. Often said to be for economical reasons – it’s a frivolous use of QR codes.
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4. Strange placement

... and the flush QR code directs you to this page!

4. Strange placement

Always keep a hand free to scan the QR code...