Is the QR bubble losing air
30. nov 2012 In 2011 the use of QR code seemed to explode. It was a magic spell, a funnel to more visitors to the web site - Accio Visitors. Or was it just that cool that the lemmings started to move again.
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QR codes are in the theory a very strong concept: Click (analogue shutter sound) and automatically jump to the web site! An imidiate ease-of-use that most web users are longing for. Unfortunately the concept also has spikes pointing i all directions.
Any use of the codes are relying on that the users have positive experiences using them. With too many bad
experiences, the customers would be less inclined to click-and-go to the web site. That is very tough odds.
In the last month I have click-scanned myself to web sites via a pretty large part of the QR codes I’ve met. The issues to deal with about the codes are still:
There’s no learning bonus from the QR code link. I may come to wil.dk, but I don’t have the url as a reference. I haven’t really noticed which website url, and may not be able to refind the web site later.
I’m increasingly not aware of which url, I’m visiting, sometimes there’s even an intermediate url before the final web site. Mostly this work nice and seamless, but the risk of fishing (or future scams) is obvious the more I accustomed get to just follow covered links. (➜ It looks like a mail from the agricultural association).
The mobile is for obvious reasons the far most used access to the QR codes. Yet, still many landing pages are not built for mobiles, some even using Flash. Often said to be for economical reasons – it’s a frivolous use of QR codes.
It looks like a mail from the agriculture association, but it might as well be phishing ➜
If I buy something on, say, sales.com, the response mail should come from sales.com and all links within the mail should be to sales.com. Anything else looks as a phishing attempt, and it might as well be.
Type, design and automated layout, Atypi 2011 ➜
Saturday morning at the ATypI conference in Reykjavík Torben Wilhelmsen was on stage to talk about integrating type and design through templates into automated page layout for multi platform publishing such as magazines and blogs on computer, ipad and other mobiles.
Your website is (almost) an app ➜
I must admit, it’s (still) cool to have my icon right there on the iPad screen. As an app, yes, but a website can also do the trick. And website based app may sometimes even be a better solution than a native app.
iSticks and iSkins ➜
The danish boulevard newspaper, Ekstra Bladet, has decided to campaign for the freedom of speech – seen as the freedom of nudity. The danish MEP, Morten Messerschmidt is supporting by taking the discussion into the European Parliament.
Seven clicks towards Mobile First ➜
10. OKT 2011 //
ipad /automatiseret layout /design /mobilt web /mobilism /web /responsive layout /web apps
The net is flooded with apps - for smartphones and tablets. But web sites are still better viewed on a computer, right? So the marketing department is happy and web design is business as usual. Maybe because apps and web sites are considered as two different things, rather than two versions of the same.You may create coherence […]
