Is the QR bubble losing air

30. nov 2012 In 2011 the use of QR code seemed to explode. It was a magic spell, a funnel to more visitors to the web site - Accio Visitors. Or was it just that cool that the lemmings started to move again.

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QR codes are in the theory a very strong concept: Click (analogue shutter sound) and automatically jump to the web site! An imidiate ease-of-use that most web users are longing for. Unfortunately the concept also has spikes pointing i all directions.
Any use of the codes are relying on that the users have positive experiences using them. With too many bad experiences, the customers would be less inclined to click-and-go to the web site. That is very tough odds.
In the last month I have click-scanned myself to web sites via a pretty large part of the QR codes I’ve met. The issues to deal with about the codes are still:
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QR DRESS CODE?
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<3 id="editmoduleHeading1262"> 1. The web site becomes anonymous
There’s no learning bonus from the QR code link. I may come to wil.dk, but I don’t have the url as a reference. I haven’t really noticed which website url, and may not be able to refind the web site later.
SET UP THE SERVER TO RECOGNIZE a SIMPLE URL syntaxes – for instance as pseudonym to the actual web page. WIL.DK/QRCODE REFERS TO THIS PAGE and is easy to remember. The QR code to the left points to this page as well, but has nothing for future reference.
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2. The url is secret

I’m increasingly not aware of which url, I’m visiting, sometimes there’s even an intermediate url before the final web site. Mostly this work nice and seamless, but the risk of fishing (or future scams) is obvious the more I accustomed get to just follow covered links. (➜ It looks like a mail from the agricultural association).
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<3 id="editmoduleHeading1251"> 3. Landing page not for mobile
The mobile is for obvious reasons the far most used access to the QR codes. Yet, still many landing pages are not built for mobiles, some even using Flash. Often said to be for economical reasons – it’s a frivolous use of QR codes.
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<3 id="editmoduleHeading1244"> 4. Strange placement
... and the flush QR code directs you to this page!
Always keep a hand free to scan the QR code...
Is the QR bubble losing air

Is the QR bubble losing air

In 2011 the use of QR code seemed to explode. It was a magic spell, a funnel to more visitors to the web site - Accio Visitors. Or was it just that cool that the lemmings started to move again.

I rather not participate in questionnaires

I do understand the need for knowledge about why we behave as as we do and what we think about this or that, maybe even how we got that opinion. It also happens that I contribute, sometimes just because it’s convenient for me or because of the actual subject – even though I not always fully know the intentions behind the survey. […]
It looks like a mail from the agriculture association, but it might as well be phishing

It looks like a mail from the agriculture association, but it might as well be phishing

If I buy something on, say, sales.com, the response mail should come from sales.com and all links within the mail should be to sales.com. Anything else looks as a phishing attempt, and it might as well be.
Type, design and automated layout, Atypi 2011

Type, design and automated layout, Atypi 2011

Saturday morning at the ATypI conference in Reykjavík Torben Wilhelmsen was on stage to talk about integrating type and design through templates into automated page layout for multi platform publishing such as magazines and blogs on computer, ipad and other mobiles.
Your website is (almost) an app

Your website is (almost) an app

14. DEC 2010 // reklame /ipad /web /mobilt web /mobilism /web apps
I must admit, it’s (still) cool to have my icon right there on the iPad screen. As an app, yes, but a website can also do the trick. And website based app may sometimes even be a better solution than a native app.
iSticks and iSkins

iSticks and iSkins

13. DEC 2010 // ipad /mobilt web /offentligt rum
The danish boulevard newspaper, Ekstra Bladet, has decided to campaign for the freedom of speech – seen as the freedom of nudity. The danish MEP, Morten Messerschmidt is supporting by taking the discussion into the European Parliament.
Seven clicks towards Mobile First

Seven clicks towards Mobile First

The net is flooded with apps - for smartphones and tablets. But web sites are still better viewed on a computer, right? So the marketing department is happy and web design is business as usual. Maybe because apps and web sites are considered as two different things, rather than two versions of the same.
You may create coherence […]